social media

Social Media Platforms Benefits

Have you ever asked yourself how the Social Media is impacting on the today society? Does it have a good influence on the people and therefore society and where is it mostly identifiable?

Of course, we all feel the major effect the Social Media has on Today’s life. Here are only some examples: businesses from the middle of nowhere have benefited hugely from the Social Media Marketing, becoming Big Names on everybody’s lips. Events happening on the other side of the Globe become NEWS in an instant…a beautiful poetry written at the English hour on the 4th Grade makes the entry for the next successful Writer… So many dreams are to become reality…

Looking a little bit more closely, the development of mobile technology has played an important role in shaping the impact of social media. Across the entire globe, the mobile devices are the number one in terms of total time spent online. Everybody from anywhere can connect at any time on any device in anyone’s hands.

social media

1. The influence of Social Media on Society

People like to share information on a different basis: to define themselves, to nourish relationships, to spread the word out about causes/brands/ideas they like or they want to support. Because Social Networks feed off interactions among people, they become more powerful as they grow.

…and in this way, the Social Channels became not only a means for keeping in touch with friends and family, but also an important influence tool on politics, business, culture, education, careers, innovation and more.

2. Social Media Content Credibility

If you want to sculpt a successful brand, establishing credibility is an absolute must. You need to naturally build trust between your company and the potential consumers. It is not without reason said that the “content is king”. Using this tool in the proper way, it will help you illustrate to your readers why your brand is reputable.

social media

Here are 3 suggestions on how to build a “credible” Social Media Content:

  • Work with Types of Content that Work Best for your Readers:

You can discover which are the types of content that work best for your clients by simply paying attention. It will tell you which are the pieces of content and the strategies that attract the heftiest readership and the greatest engagement. At the same time, it will also tell in which stage of the buying cycle is more appropriate to use them.

  • Provide good advice:

You should try to offer your audience valuable, purposeful, actionable content. At the same time, provide them with tips and tricks which can help them understand an industry topic in a more meaningful way.

  • Highlight Case Studies and Link to Statistics:

If possible, always back up your statements with statistics and/or case studies allowing the public to trust and reinforce the idea that what you are saying is valid.

3. Social Media and Commerce

Almost any organization – if not every – reaches its customers by means of one or more of the Social Media Platforms. Every business understands the importance of Social Media connection to the customers.

social media

Social Media Platforms are used to generate insights, stimulate demand and create targeted product offerings. They help the businesses create awareness for their products/services and attract the appropriate clients exactly at the time when they are ready to purchase.

 

So in the buyer’s process of contracting the best option, both sides benefit from the online advantages. It saves a lot of time which is normally spent on a buyer’s Journey.

Social Media is today doing a lot of work for us, we just need to understand its’ ways. In this manner, we can use it for our / our businesses best benefits!

 

Diana, from WTM – Operations Director

 

inbound_marketing

Inbound Marketing – advice from a digital marketing agency

Small business marketing adopts inbound marketing

When I first discovered about Inbound Marketing I was taught it is the process of trying to convert strangers into customers. It’s a tough world and if you want someone to like your business you must try to do everything in your power to promote what they are looking for.

After spending a long time on lots of projects working for a digital marketing agency, I now know the first thing I always ask myself is - “How do people in the market communicate and what do they expect from the business”.

The inbound methodology helps us not just with the introduction but all the stages of marketing during the entire customer experience cycle.

I will share with you 4 phases that are a MUST for a successful marketing campaign and to help your business.

inbound marketing1. Attract

You want on your site the right visitors and that will become leads and eventually happy costumers. For this, you need to create relevant content at the right time.

  • Blogs – often a great way to attract new visitors
  • Content – People are looking for responses to their question, so be sure that you give them that
  • Social Media – Here we can share valuable information and engage with our customers on a personal level
2. Convert

Now we need to convert all the visitors into leads. Only with a conversation technique can you do this. Successful methods have been shown how to get in touch with them. Remember, we are converting to a lead, not business for the company just yet!

  • Forms - Collect information that starts the conversion process
  • Meetings – It’s a must to speak with them in order to become leads. Show up, engage, and win a new customer
  • Messages – Create a chat tool and connect with them. Technology is great and to help with the volume chatbots are becoming a useful friend to the process
  • CRM – Create a centralized contact database
3. Close

You have visitors and turned them into new leads. It’s now the time when you transform them into customers. In this stage, you need to use some tools to make sure you are closing with the right people.

  • Pipeline Management – This will help you to analyze how good your marketing and sales are at this point
  • Lead life – here you will find the pages they’ve visited, content or articles. And it will help you to communicate with them
  • Email – An email that is useful, relevant and has the right content that it will build trust
4. Delight

Winning the customer is great, but you want to keep and retain that customer for a long time.

Everyone that you will meet will have high expectation from you and your business. At this phase, it’s important to engage with them and in this way; they will stay with you longer and will recommend you to their group.

  • CONVERSATION – Respond to all of you costumer question. Look for their interests, request and comments, in this way you will have a meaningful conversation.

Use this framework for any campaign you wish to work on. At our digital marketing agency, we have spent lots of time on many projects. Marketing is not easy in a world where consumers have thousands of messages targeted at them on a daily basis. All the success we have ever found has been using this framework.

 

 Bianca, from WTM – Account Director

sales-funnel

Sales funnel thoughts

Internet marketing company should worry about sales funnels

What is a sale funnel? It is a marketing process which allows businesses to direct customers to the desired action – most often a conversion.

A sales funnel can be as simple as a contact form to capture someone inquiring about your services. A series of emails can nurture the lead to move the visitor towards an engagement, preferably one that includes a purchase. More…

content-marketing

Successful Online Marketing Content

Startup marketing should worry about content

Have you ever asked yourself why some businesses grab people’s attention and other fades into the abyss?

Why do some achieve a better market response when you are actually offering better products or services?

Here is the answer: online marketing content is making the difference! More…

Content remarketing

Modern marketing is about being responsive and nimble. It’s about noticing the opportunity and ensuring you have the tools and knowledge to take full advantage. Content remarketing is a great method to achieve that.

Picture the scene. It’s a Sunday afternoon and you have donned the apron. You have finally tackled that shoulder of lamb you have meaning to attempt for ages. As the afternoon was a big deal for you, you thought you would go the whole hog (no pun intended!) and perfect a starter too - tomato, basil and mozzarella tart with homemade puff pastry!

Boom – you’ve smashed it! It looked, smelled and tasted great!

Your friends loved it and your reputation as the group’s best host was never higher! You promise to do it again and beam with pride as they leave.

But for a hundred and one different reasons you never get around to inviting them back. Days turn into months, months into years and before you know, you’re just someone they bump into at the supermarket from time to time. To make matters worse they have a tough time recalling that fantastic mint sauce which was once the talk of the town!

remarketing

Ok – hands up – this would be a massive first world problem but it perfectly illustrates content remarketing!

Content marketing – the buzzword for any marketer. If it was a fashion accessory, they would all be wearing it in Paris!

What sorts the wheat from the chaff, however, is what you do when you have a killer piece of content (which with current trends is becoming harder to achieve with each passing day). How do you take full advantage of the engagement after people have digested it?

Content is such a powerful approach because you can create a level of authority on a subject that your audience has an obvious interest in advancing. Like small children who look towards grown-ups to teach them how to act, your audience is looking for information on how to be more informed. It is simple psychology.

But creating a piece of content that propels engagement off the chart is only part of the equation.

We had a situation only last month where a piece of content resonated with one of our client's audiences and we saw 6,500% increase in the number of engagements. Almost immediately, the engagement levels fell back to a more “normal” levels (albeit now a higher base) on all the following pieces of content.

Content is like Baseball – not every single whack is going to be hit out the park.

So how did we then take full advantage of this large audience who showed an interest in our clients market?

We hit up the famous GDN (Google Display Network) – the biggest and baddest retargeting tool in town.

We then followed 5 rules to see if we could cross paths again with members of our new audience!

  • Persona – we knew that a lot of the new audience will be at the start of the buying cycle of the client. Let’s go after the people most likely to play ball.
  • We did set the audience membership duration to four weeks – why four weeks? Because the biggest Ad Fatigue Decay typically kicks after this rate.
  • We didn’t set an impression cap – yes, familiarity breeds contempt – but this was shock and awe and we didn’t want to lose the customer who we might convert, opposed to losing the one that we were likely to lose anyway!
  • We built a library of NEW and varied content. There are 14 different display ad formats on GDN ranging from a vertical rectangle to a banner, to a small square, to skyscraper, to inline rectangles and on and on and on! People don’t get bored with a brand, they get bored with generic content! Mix up images, messages, shapes and sizes – people will get bored far less slowly!

Conclusion

We know that people engaged with the content for a reason. We also know that the past browsing history is among the strongest predictors of future purchasing intent. With our 5 steps, we managed to bring down the clients CPA for the four week period by 23%! We also managed to increase the numbers who converted to a paying customer by 61%! As with all marketing cycles, this then reverted back to a normal. What it taught us was when faced with a new audience who have had a positive interaction with the brand – go after them! They are willing to listen.

Modern marketing is about being responsive and nimble. It’s about noticing the opportunity and ensuring you have the tools and knowledge to take full advantage.  Content remarketing is a great method to achieve that.

James, from WTM - CEO/CMO and Co-founder