Startup marketing should worry about content
Have you ever asked yourself why some businesses grab people’s attention and other fades into the abyss?
Why do some achieve a better market response when you are actually offering better products or services?
Here is the answer: online marketing content is making the difference!
Great content changes a mood in an instant
Content has the power to change people’s minds.
One of the main pillars for developing successful inbound marketing strategy is creating great content which allows your business to stand out.
Great content will implicitly bring you a great amount of possible new clients. Think of a shiny object catching the eye of a magpie! If your content sparkles, be ready for a flood of new customers.
Attract, Convert, Close and Delight
Attracting your clients is one of the main purposes when following inbound marketing.
The four important phases of Inbound Marketing are: Attract, Convert, Close and Delight.
One of the important issues in the first phase of the Inbound Marketing, namely the Attract Phase, is the online marketing content.
Creating compelling and valuable content and distributing that content through a variety of online channels are essential for all companies today.
As they say, “successful marketer don’t sell; they educate people to buy a better solution”.
People are willing to listen, read or watch an informational piece that is of benefit to them.
How to create great content
In order to create great content, you have to keep in mind some rules:
- You need to have a well-documented content strategy.
- Your content should be intriguing, authentic and create value that attracts.
- It needs to build arguments, leverage visuals and focus on uniqueness.
Marathon, not a sprint
Reviewing your content plan on a regular basis is a must.
You need to create a comprehensive plan to promote your content. Content marketing has to be consistent and regular.
You also have to consider how to capture any response affording you crucial feedback.
Never forget that content marketing has to be in-line with changing search engine requirements and guidelines.
Every action you take needs to build connections from the last.
The numbers are talking and telling us that online marketing content is getting more important with every passing quarter.
The most popular strategy for achieving great content is the usage of images.
- The posts with images see 2.3 times more engagement than those without images.
- The photos showing faces get 38% more Likes than photos not showing faces.
- The visual content is 40 times more likely to get shared on social media than other types of content.
- Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%.
All these guidelines will help you have a better idea of what’s working best and what needs to be changed or replaced with something better and more useful in your inbound marketing campaign.
72% of marketers say relevant content creation was the most effective SEO tactic. Also, 53% of marketers say blog content creation is their top inbound marketing priority.
It is no surprise that B2B marketers allocate 28% of their total marketing budget to content marketing.
And keep in mind what Shakespeare said: “brevity is the soul of wit” and that essentially suits online marketing. If you keep things simple and short, they’ll be far more effective.
Diana, from WTM – Operations Director