Internet marketing company should worry about sales funnels
What is a sale funnel? It is a marketing process which allows businesses to direct customers to the desired action – most often a conversion.
A sales funnel can be as simple as a contact form to capture someone inquiring about your services. A series of emails can nurture the lead to move the visitor towards an engagement, preferably one that includes a purchase.
It’s important to understand how your customers reach your website and what converts them. A sales and marketing funnel will give you the best understanding of the customer’s journey to you and, also, help you understand where you should use different marketing strategies.
Different types of funnels
Here’s a brief look at what a functional sales funnel should look like!
Top of the funnel – represents the time when your customers first came into contact with your brand and began their journey towards a purchase. At this stage, you need to stand apart from the competition and grab the customer’s attention as quickly as you can (through SEO and paid ads).
Middle of the funnel –is your sales portion. This is where you have to convince your customers that your product is worthwhile and that they should make a purchase. Ways to satisfy your customers include great content, attractive offers, a good website design, and a great sales pitch. This is the part where you’re likely to lose the most number of customers if you don’t meet their needs.
Bottom of the funnel – It has the least amount of people with the most amount of value as most of them are converting traffic. Your goal at this stage is to retain customer’s attention and provide a strategy that makes sure they complete the transaction. You can do this by making the sales process easier by optimizing the cart experience and offering good payment and shipping options. If customers abandon the cart, you can use a retargeting approach and reach out to them once again and remind them of their interest.
Personalization must become an essential part of your strategy.
The “golden rule” with personalization is that it must be appropriate, and it must be correct. What you need to take the time to establish is how it will work most efficiently for your audience. Is this in your email communications, website personalization, or you’ve been taking notes of their search history?
We’re fortunate that we have easy access to a lot of customer data, so, where possible; use it in your marketing strategy. The best way to find out the kind of personalization that your audience responds well to is to carry out thorough testing.
Do you have a profile of your target audience?
Your target audience can change over time, and their behaviour can change with passing trends. What is new is that you must, now more than ever, continue to reassess your target audience and stay on top of current trends.
Are you using the latest tools, techniques, and changes in the market?
Search engine rules and algorithms are constantly changing and evolving and, it’s up to you to stay on top of those changes as they will have a significant impact on your marketing campaign.
Conduct a Full Analysis of Your Previous Campaigns
You should identify where you have room for improvement and what aspects of your campaign you can optimize significantly. Sometimes businesses invest money in campaigns that don’t work for them and you can avoid such mistakes if you conduct regular analysis of your data.
Sometimes you can have a hard time following up with customers and potential customers. Following up can be powerful for preparing your pipeline in future.
Take a second look at your business and please feel free to contact WTM if this applies to you.
Dutu from WTM – Product Director